How did the British market expanded their goods in India?
Advertisement of product – Advertisement make products appear desirable and necessary.
They try to shape the minds of people and create new needs. During the industrial age, advertisements have played a major role in expanding the market for products.
2. Putting labels on the cloths bundles – The labels was needed to make the place of manufacture and the name of the company familiar to the buyer. When buyers saw ‘MADE IN MANCHESTER’ written in bold on a label. They would feel confident about buying the cloths.
3. Images of Indian Gods gave approval to the goods being sold. Images of Krishna and Saraswati was intended to make the manufacture from a foreign land appear somewhat familiar to the Indian People.
4. Printing Calendars to popularizes their products unlike newspapers and magazines, calendars were used even by people who could not read. They were hung in the tea shops and in poor people’s homes, just as much as in offices and in middle class houses.
