What was the role of new ‘visual image’ culture in printing in India?
1. In the end of 19th century a new visual culture had started.
2. With the increasing number of printing presses visual images could be easily reproduced in multiple copies.
3. Painters like ‘Raja Ravi Verma’ produced images for mass circulation.
4. Cheap prints and calendars were brought even by the poor to decorate the walls of their houses.