Which three factors are responsible for the commercialization action of the game of cricket?
1. Huge audience and popularity of the game in a larger area of the world made it a marketable.
2. Satellite television technology helped the live transmission of the game. Television channels had business opportunities by buying television rights for live transmission.
3. The channels had sponsors in form of companies who were happy to pay large sums of money to air commercials for their products to cricket’s captive audience
